Priory Admissions Packet
Priory School is a college prep, private school for boys located in West County, Missouri. When Priory asked me to update their admissions materials, I knew I could help!
The scope of the project was to create two books; one for parents and one for prospective students. The books are placed in a dark blue, foil stamped, pocket folder and handed out at open house and admissions events, and mailed to 4,000 families in the St. Louis area. The challenge was to create two books that have a family look, yet appeal to two different audiences. For the students, I created a vibrant, “lifestyle” book that features large photos of actual students and personal quotes about life at Priory. The design is edgy and designed to appeal to an active young boy. The “nuts and bolts” information for parents in the second book was designed to have a family look but has a more conservative design as it contains a lot of information.
According to the headmaster, campus visits by prospective candidates are up 50% over last year. This number is significant and is partially the result of the new, friendly admissions packet.