Design Something New Every Day

I came across an article that featured designers who challenged themselves to design something new every day. The rules are simple. It should only take 15-20 minutes and it should be something not work-related. The designers felt that this simple challenged forced them to think creatively and opened them to generating new ideas on a regular basis, thus making them better designers. I'm not going to pretend I can maintain this every day. But, I am going to take on the challenge to try to design something new regularly. It will be a doodle, a photo, a pattern….it can be anything.  So, starting off with day one, here's my design.

Do You Need a New Logo?

Does your current logo adapt well to modern media? Does your logo work in black and white, two colors, and for web use? Businesses are using logos in so many more ways than they were five years ago. In the olden days (ok, maybe the 80's) graphic designers like myself were trained to think about the logo in black and white and two Pantone colors. Rarely was a logo designed in four color process because it was too expensive to print a business card and letterhead that way. Fast forward to today, we find that digital printing makes 4-color printing affordable. Still, the basics have not changed. If your logo isn't working in black and white, it isn't going to work in four-color process. If your logo isn't working well across all media, it might be time for a redesign or an update.

 

Color of the Year

The color of the year has been announced by Pantone: Marsala. According to Pantone, "Marsala is deep and warm, making it ideal for pairing with other colors." Like? or Dislike?